Why Branding Matters?
Stand Out in the Crowd!
The term “brand” has become one of those words that has almost propelled itself into the hallowed halls of business jargon due to its ubiquity and, frankly, overuse. If we had a bitcoin for every time we heard the phrase ‘brand’, we’d be internet millionaires. But more a lucrative situation would be if we had a bitcoin for every time we heard a misperception about what branding is, then we could buy the entire internet. It might be easier to start with what a brand ISN’T.
- Modern and evergreen logo for your business.
- Branding that stands out in the crowd.
- Strategic approach towards redesigning brand.
Developing a strong, authentic brand and delivering it consistently is the foundation upon which every successful business is built. And we can help you lay that first stone. We’ll help uncover what makes you special, differentiates you from the competition and defines who you are and what you want to be, and what your target audience wants you to be. The development of this brand will be essential to consistently delivering the right message to the right people to create the just the right reaction.
Our Logo Design Process
Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.
Brand Discovery
The first step involves our team really getting to know your business, your industry, your competition and your customers. This involves meeting with your team, conducting some research, doing customer interviews and really drilling down to the core of how people see you now and how you want them to see you moving forward.
Strategy
Once the discovery is complete, our team will develop a brand strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your business operations.
Identity
we’ve developed your brand strategy and you’ve approved this direction, our designers will move into interpreting your brand characteristics in a more visual way. A standard package includes: Logo Design, Tagline Development, Colors, Fonts, Stationary etc.
Identity
we’ve developed your brand strategy and you’ve approved this direction, our designers will move into interpreting your brand characteristics in a more visual way. A standard package includes: Logo Design, Tagline Development, Colors, Fonts, Stationary etc.
Brand Guidelines
Once these steps are complete and you have signed off your approval, we’ll develop brand guidelines for you. This is your handbook for how to properly express your brand: where and how to use the logo, colors, fonts and just as importantly, how NOT to use them, in order to vconsistently communicate your message.
We delivered:
- A strategy to grow business online.
- A unique website with great user experience design.
- A custom content management system to maintain
- the website flowlessly.